Here is some banter seen on the web. You decide -
December 6
R is sooooo pissed with LIME right now. 3 days without ADSL at work is just LAME.
M
Makes you wonder if this is a sign of things to tcome
S
Perhaps if they invested the milions of dollars that have been and will be spent in this re-branding effort in providing a truly world class service with (*gasp) some real expertise and technical understanding….they would still make the profits and (*even bigger gasp) their customers might just also be (mostly) satisfied…..
M
I could sell ya some proper service wid TBB …..
N
R. Had the same problem. I went to Lime and got a new modem, the new contact centre doesnt seem to know whats going on. They kept telling me service was out in my area. I called 2925050 (friday) spoke to a tech who said if he resets it and it doesnt work bring in the modem. Surfing now again!!!
R
It probably is a sign of things to come D.
S, its the best case of regression in branding that i have ever seen. The public is not buying it AND the new visual identity and campaign is so wrong for the Caribbean market.
Thanks N, been there done that already. We got the new 2 weeks ago. The service really is off in my area this time.
…
P
thats because they went to an American ad firm in Ft Lauderdale – so much for reinvesting in the region and using and developing local talent. Just insulting
R
We have so many agencies here in the Caribbean that could do far better. Sh#* I have students at ….. that can better that. The fact that they approved and obviously paid good money for the concept, the campaign and piss poor execution is what baffles me more.
P
Jerry Springer mentality – you can just see the six figure a year annual mensa advert folks red team…..
“now what do all those people in the Caribbean have in common? “
>>>(bright young spark) “they do this thing called lemoning….no, liming, thats it! We’ll call it lime!!”
Now, what can lime stand for? Let’s see, hmmm line… landline, internet, mobile and ummmmm, energy? no, eggs?, no I got it entertainment”!!!!
And its an easy sell, coz they’re just third world folks…….
Yay!!!!!!! Now pay us six million dollars!!!
R
LOL!!!! Well said P
M
The thing is – at the chance of actually knowing a little about the telecoms market … been in s&m in Telco for 20 years! ,,, the advertising campaign that LIME have developed is a clear case of plagiarism….a few years ago in the UK market, a major cellphone distributor Carphone Warehouse bought a landline reseller – Opal and rebranded as talk-talk. They then ran a campaign almost identical to LIME’s in the sense of black backgrounds, cartoonish / grafittiish logos and wording, along with ‘packages’ for the consumer market. That is what LIME should have been – residential/consumer led as a sub brand of C&W or some other corporate entity. The whole move should be to as far removed from the term lime as possible – particularly in the corporate space – as clearly they are now being tarnished with the LIME brush … ie soon come, relaxed, let’s have a chill-out …. interesting times.
