Sometime ago, I wrote a post about VOB realised that updating it’s website on a regular basis is paramount to drawing traffic to it’s site. In a typical case of the “newness” having worn off, the VOB website is once again in a state of lethargy.
If the Local News page is to be believed, nothing significant has happened in Barbados between Friday and today, the 18th of January at 7:15pm.
Asleep at the wheel again
Will they ever understand the power of the Internet?
Here is some banter seen on the web. You decide -
December 6
R is sooooo pissed with LIME right now. 3 days without ADSL at work is just LAME.
M
Makes you wonder if this is a sign of things to tcome
S
Perhaps if they invested the milions of dollars that have been and will be spent in this re-branding effort in providing a truly world class service with (*gasp) some real expertise and technical understanding….they would still make the profits and (*even bigger gasp) their customers might just also be (mostly) satisfied…..
M
I could sell ya some proper service wid TBB …..
N
R. Had the same problem. I went to Lime and got a new modem, the new contact centre doesnt seem to know whats going on. They kept telling me service was out in my area. I called 2925050 (friday) spoke to a tech who said if he resets it and it doesnt work bring in the modem. Surfing now again!!!
R
It probably is a sign of things to come D.
S, its the best case of regression in branding that i have ever seen. The public is not buying it AND the new visual identity and campaign is so wrong for the Caribbean market.
Thanks N, been there done that already. We got the new 2 weeks ago. The service really is off in my area this time.
…
P
thats because they went to an American ad firm in Ft Lauderdale – so much for reinvesting in the region and using and developing local talent. Just insulting
R
We have so many agencies here in the Caribbean that could do far better. Sh#* I have students at ….. that can better that. The fact that they approved and obviously paid good money for the concept, the campaign and piss poor execution is what baffles me more.
P
Jerry Springer mentality – you can just see the six figure a year annual mensa advert folks red team…..
“now what do all those people in the Caribbean have in common? “
>>>(bright young spark) “they do this thing called lemoning….no, liming, thats it! We’ll call it lime!!”
Now, what can lime stand for? Let’s see, hmmm line… landline, internet, mobile and ummmmm, energy? no, eggs?, no I got it entertainment”!!!!
And its an easy sell, coz they’re just third world folks…….
Yay!!!!!!! Now pay us six million dollars!!!
R
LOL!!!! Well said P
M
The thing is – at the chance of actually knowing a little about the telecoms market … been in s&m in Telco for 20 years! ,,, the advertising campaign that LIME have developed is a clear case of plagiarism….a few years ago in the UK market, a major cellphone distributor Carphone Warehouse bought a landline reseller – Opal and rebranded as talk-talk. They then ran a campaign almost identical to LIME’s in the sense of black backgrounds, cartoonish / grafittiish logos and wording, along with ‘packages’ for the consumer market. That is what LIME should have been – residential/consumer led as a sub brand of C&W or some other corporate entity. The whole move should be to as far removed from the term lime as possible – particularly in the corporate space – as clearly they are now being tarnished with the LIME brush … ie soon come, relaxed, let’s have a chill-out …. interesting times.
I just had an interesting conversation with someone who is travelling. They wanted to make a purchase of about US $450 and having been told earlier by Butterfield Bank that they had plenty more than that on their credit card, was very surprised when the transaction was declined..twice!!
They settled the bill cash and immediately called the bank thinking that they may have reached the yearly foreign currency limit. The customer service rep. told them that they had reached the DAILY limit of US$400!! When asked for further information about this new rule, they were told that it had been implemented a couple of months ago as a measure to curb fraud, but it seems that the bank is the only party that knows about this as the customer in question certainly did not receive any correspondence about it.
The rep went on to confirm that several customers had been in the same situation and had called and on hearing about this new restriction had complained bitterly. Unfortunately, the rep can’t help as they are outsourced by Butterfield Bank.
Once again, a case of the customer coming LAST.
Two weeks ago, the Sanitation Service Authority workers called a strike under the direction of the National Union of Public Workers (NUPW) over the proposed firing of the General Manager, Mr. Stanton Alleyne. After consultation, the board fired Mr. Alleyne.
The union flxed it’s muscle and after 3 days, Mr. Alleyne was put back on the job. Yesterday, Barbados Free Press posted a revealing article, which let’s us know that the unions have us cornered.
Rip Van Winkle awakens from his slumber
Like Rip Van Winkle, the folks at VOB and NationLogic (who may be running the site) seems to have awoken from their deep slumber, returned to the village and realised that maybe updating their website on a regular basis would be a good idea. It seems that the light bulb has finally come on. After all, the internet connection has been paid for and Sunbeach should have been paid up for offering DNS.
In an earlier post we had a look at the VOB929.9 website which we are prompted to visit at the end of almost every 92.9 newscast.
A visit to the site today, shows that the Barbados Election banner has been removed, a new ad has been placed and the scrolling Top News stories carry headlines about yesterday’s budget presentation, and the Grenada Elections while the Market Vendor files are now current.
How long will this continue? Don’t know, but we’ll keep watching.
The September 21st edition of the Daily Nation carried an article that covered a press conference given by the Minister of Commerce, Consumer Affairs and Business Development, Senator Lynette Eastmond, where she aired her concerns about supermarkets not pricing or displaying incorrect prices for items on sale.
In part, the article reads "SUPERMARKETS may soon have to pay a heavy price for failing to properly label and affix prices to goods.
Those who fail to comply could find themselves facing legal action brought against them by the Director of Public Prosecutions (DPP), and having to pay out "substantial" monetary fines if found guilty.
The "final warning" came yesterday from Minister of Commerce, Consumer Affairs and Business Development, Senator Lynette Eastmond, during a Press conference at her Reef Road, St Michael office.
Eastmond said she had seen goods on shelves without writing on the labels in English and without prices.
She added that while the problem existed among all supermarkets, the larger ones had been fingered as the main perpetrators.
This, she said, was despite numerous ads being placed in newspapers to attract the attention of the business community to what was expected from them relating to labeling and pricing of goods."
Despite this, the operators of at least three Shell minimarts (Top Rock, Worthing and Wildey) seem to be laughing in the face of the Minister. A quick look around by any semi-observant person will reveal that very few of the items carry any prices at all.
Some of the items not priced at Shell Worthing are :
One would think that with the immense time that the inside service attendants have on their hands, that an effort would be made to comply with the law. But I guess that such activity would interfere with the gossip time.
Might I suggest that Mr. Stewart Gill take a little look around at these minimarts and correct this problem before the law comes a-calling.
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